Our human mind likes visuals, individuals process pictures 60,000 times quicker than content. In the event that your image or business needs to get in on the photo sharing activity, yet does not have the bandwidth to take part on both Pinterest and Instagram, how would you choose between the two?
It all depends on your intended target market:
What is the distinction between Pinterest versus Instagram?
Pinterest (professed like "interest" yet with a "p") is a virtual release board that lets clients offer moving pictures and connections. At the point when shared, the pictures are called "pins" that can be set on topical "sheets" that people alter for any theme. Pinterest is about curating pictures and it is becoming more and more important in Social Media marketing.
Instagram, then again, is a free iPhone and Android photograph sharing application that lets people share photos with their connections. When people take photographs, they select filters to add pizzazz to their pictures. Instagram is the perfect device to change inane photos into centrepieces by amateur photographers. Instagram is about making pictures and it has been gaining ground in the Social Mediastakes very quickly of late.
Who is using Pinterest?
Pinterest is one of the quickest developing social networking systems ever, presently ‘saying something’ with 70 million users. As indicated by exploration on DMR (Digital Marketing Stats) Pinterest clients are overwhelmingly female. Actually, women represent 85 % of Pinterest users and are around five times as prone to use the virtual scrapbook device as men (~13%), the largest gender contrast by far of any other informal organisation in the Pew examination report.
Pinterest clients additionally have a tendency to skew a tad bit more established, despite the fact that the center demographic is 18-34 year olds, speaking to 56 % of users.
Pinterest versus Instagram: Which One is better?
Who is using Instagram?
Instagram has 200 million dynamic, month-to-month clients with 50 % of them outside the United States. They share 45 million photographs and "like" 1 billion photographs per.
By contrast with Pinterest, men and women are more evenly divided on Instagram, in spite of the fact that the application skews female (55 %of users). This system is more prominent with the more youthful group 66% or 67 % are between the ages of 18 and 34. Prevalence drops significantly with the more seasoned demographic.
Pinterest versus Instagram: Which One is better?
How are brands using Pinterest versus Instagram?
Both Pinterest and Instagram give brands a chance to connect with individuals using pictures, including features. Visual substance makes a passionate association with your groups of onlookers, representatives, clients, colleagues and suppliers—and gives them more understanding into your business.
Advertisers are using Pinterest and Instagram a part of their marketing strategy of which they would have various ways of promoting their business or products.
Here are a couple of options:
Achieve a more extensive group of onlookers
Years back, Instagram profiles propelled, giving advertisers an approach to market with Instagram on iPhone and Android, as well as on other more versatile gadgets. What's more, Instagram profiles are not only for customer brands like Nike for example. B2B advertisers, for example, HubSpot are additionally partaking to achieve a broader reach than just their usual crowd.
Pinterest versus Instagram: Which One is better?
Using challenges to engage
‘Pin to win’ challenges are mainstream on Pinterest where brands welcome devotees to stick their most loved pictures to win excursions, travel, tickets—even a phone call with writer Elizabeth Gilbert for their book club.
Instagram versus Pinterest: Which One is better?
Photo challenges are anything but difficult to execute on Instagram. Simply request that devotees label photographs with a hash-tag (#), making it simple to discover passages and pick a winner. Firebox, an online UK retailer offering idiosyncratic devices, toys and amusements, observed Father's Day with the ‘Effortlessly Cool Dad’ Instagram competition, welcoming individuals to transfer a photo of their dad figure for an opportunity to win a stated gift – winner!
Pinterest versus Instagram: Which One is better?
Pinterest and Instagram are both very helpful marketing tools to advance up and coming shows, gatherings and/or marking different occasions. Use photos or features from past and forthcoming occasions, incorporate pictures of the city where the occasion is held, suppliers and colleagues, post pictures from sites or different productions about the occasion, profile speakers and post white papers.
On the off chance that you/your business needs to choose, the main thing is your gathering of people. Is it accurate to say that they are more prone to minister (Pinterest) or make pictures (Instagram)? Is it accurate to say that you are focusing on a more youthful demographic (Instagram) or a more established, female user (Pinterest).
Remember that it all depends on your business and what you yourself use as well, if you have an accountancy business then neither of these two Social Media platformswould be much help to you However, if you are a Stylist, Fashion Designer, Make-Up Artist, Beautician, Fitness Facility, Personal Trainer, Fashion store, etc., then these platforms are something to add to your marketing arsenal.
You don’t need to be on both either, just think of what your perfect client would use and go with that, you can always add another one later if you believe it’s relevant to YOUR business.