Green Option Holding

Strategy, Corporate Identity, and Investor Presentation

Green Option is a new holding group in the medical cannabis arena. Its group of executive entrepreneurs approached us to help them design its brand strategy and corporate identity and develop its investor presentation.

Working with Green Option Holding was a great experience. We started with crystalizing its value proposition, defining its core values, and developing its message. We then designed its core identity for both the master brand and the sub-brand, ensuring we differentiated it from the rest of the industry and built something new.

The next and the most challenging part was to develop the content for the investor presentation while working with both the Israeli and the Greek teams. It was an interesting and inspiring process where we learned a lot about the cannabis industry as a whole. We even wrote a blog post about the experience!